When the story was first issued, I made one of the first comments, and the only comment about the relationship of the name to the Indian Tribe and that Microsoft should have done a focus group on the name as I didn't think the Indian Tribe would be very happy about this.
Well, the site content is pulled, and Microsoft said it was an internal name only and was not to be published to the public. Apparently the Indian Tribe contacted them over this to protect their Brand.
When this happened in Arizona, a local Tribe became enraged when a freeway and a mountain had a slang Native American name of "Squaw Peak", and they wanted the names changed. The freeway name and the mountain name were changed.
Here are the links for the site and the News stories:
New Social Website
Thanks for stopping by.
Socl.com is an internal design project from a team in Microsoft Research which was mistakenly published to the web.
We didn’t mean to, honest.
Microsoft To Launch Social Networking Site?
Microsoft Appeases Tribe Over 'Tulalip' Code Name
Microsoft's Accidental Leak of Tulalip Social Search
Microsoft Clears Issue With Tulalip Trademark Owners
Wash. tribe unhappy with Microsoft project name
Tulalip tribe asking questions about Microsoft social project
Tulalip Tribes Object to 'Tulalip' Social Network from Microsoft
Oops: Microsoft accidentally reveals secret social project
Microsoft social network is a terrible idea
Google News for keyword Tulalip